Who says poetry doesn’t sell?

[The Age] Australia’s biggest juice maker, Berri, has turned to haiku to take on rival “nudie” in the rapidly growing super-premium segment of the juice market.

Berri is putting 35 different haikus on new Juice Bar products that will hit the market this week.

… as part of the relatively low-cost, high-impact marketing to create word-of-mouth buzz about the products, Berri plans to have customers submitting their own haiku poems.

The possibilities, of course, are endless. Your favorite flavor honored in haiku. What other products are in need of a little poetry lift? KitKat senryu? Lean Cuisine sestinas? Quaker State quatrains? This is big … and I think we can get in on the ground floor. Who’s with me?

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