Archive for October 24th, 2006

Pass the Courvoisier … Famous cognac brand becomes men’s fragrance.

Courvoisier, which is said to have been the preferred cognac (brandy) of Napoleon, is entering the fragrance arena. Beam Global Spirits & Wine Inc., a unit of Fortune Brands, announced that its flagship cognac brand will become the world’s first luxury spirit brand to enter the high-end fragrance market through the launch of Courvoisier l’Edition Impériale.

Unfortunately, I think they kind of missed the boat on this one:

Kraft’s Baron described L’edition Imperiale as a woody oriental, reminiscent of the barrels used to age the cognac, surrounded by a hint of flowers which represent the grapes used to make the brandy, which comes from France’s Cognac region.

But he added the perfume doesn’t smell like cognac or alcohol.

Well, really then, what’s the point? Call me when you’ve developed the Boone’s Farm perfume spray — the homemade stuff is really causing a mess of the place! Tell me, what booze do you like to douse yourself in?