These are my links for November 19th through November 20th:

• Which Social Media Apologies Rebuild Trust? – Today has been a bounty of great reminders and thoughts. Another important communication skill: the art of the apology. What are your rules of thumb for saying "sorry"?
• 90-9-1 – The principle of participation in any group — a handy reference point. When are you 90 – 9 – 1?
• Why the Four C’s of Community Require the Commitment of Many – Advertising Age – DigitalNext – For some of us this is a given, but we can't take it for granted — and this applies online and off. (Naturally.)
• Have Passion, and Be Amazing – Not bad goals, I think.